A BRAND NEW UNIQUE FRAMEWORK FOR REAL ESTATE AGENTS TO GROW A LOCAL FOLLOWING, BUILD RELATIONSHIPS, CAPTURE LEADS, & CLOSE DEALS FROM INSTAGRAM.


Your lead generating machine!


Are you a real estate agent who wants to generate your own business from Instagram without having to post every single day?

IMAGINE WHAT YOUR BUSINESS WOULD BE LIKE...

If you had motivated buyers and sellers in your DM’s asking to work with you.

Waking up every morning not worrying about where your next lead will come from.

Not spending hours each week creating trendy reels only for them to get limited engagement.


Let’s paint the picture just a little bit more here...

You can generate leads from Instagram without having to post daily. You can generate leads from Instagram without a large or local following. You can generate leads from Instagram without tons of real estate or social media experience.


I'm Elea Karras, a dedicated real estate agent & business coach. I'll never forget the first time I got a real estate lead on Instagram. I was a brand new agent at the time, and I was determined to figure out how to use social media to fuel my business. A few months later, I went from inexperienced agent to setting 18 new client appointments from Instagram in THREE months. Since then, I've closed 150+ deals.


MY INSTAGRAM FRAMEWORK


A fusion of proven strategies that allows you to take action and generate results. Learning a new way to get real estate leads from Instagram does not have to feel icky or overwhelming.


It's a common misconception that all you have to do to get leads from Instagram is simply share photos and videos.


DM's, Interactive Stories, Lead Capture Content, and other Instagram strategies are what have allowed me to generate leads time and time again. That's what I am here to teach you.

INTRODUCING

THE INSTAGRAM LEAD GENERATION PLAYBOOK


A few of the topics we will cover in this course:


1- HOW TO GROW A LOCAL FOLLOWING that knows, likes, and trusts you.


2- HOW TO CREATE YOUR OWN UNIQUE CONTENT AND BRANDING so you stand out compared to other agents in your area.


3 - HOW TO BUILD RELATIONSHIPS using specific engagement activities.


4 - HOW TO CAPTURE LEADS by implementing my exclusive Direct Message, Interactive Story, and Content strategies.


5 - HOW TO FOLLOW UP over time to convert strangers to followers, followers to leads, and leads to clients on Instagram.


This is not just another course that will teach you how to post reels and put a link in your bio...


The PLAYBOOK teaches you the 7-Step Framework that I use to get leads...


STEP 1: SETTING UP YOUR DIGITAL TOOLS

Topics that are covered:

  • CRMs + Instagram
  • Email Marketing Platforms
  • Link in Bio Tools
  • Photo & Video Editing Apps
  • Canva
  • Chat GPT
  • Manychat


STEP 2: OPTIMIZING YOUR PROFILE

Topics that are covered:

  • Business Resume
  • Profile Picture, Handle, Name, Category
  • Bio
  • Link in Bio
  • Story Highlights
  • Pinned Posts
  • Profile Branding & Aesthetic

STEP 3: CREATING CONTENT WITH A PURPOSE

Topics that are covered:

  • Instagram algorithm
  • Identifying Your Ideal Client
  • Content Pillars
  • Reels With a Purpose
  • Static Posts With a Purpose
  • Content Creation Tips & Tricks


STEP 4: GENERATING LEADS WITH DIRECT MESSAGES

Topics that are covered:

  • Reframing Your Profile
  • Direct Messaging People You know
  • Direct Messaging People You Don't Know
  • Finding Local's to Follow and DM
  • How and What to DM People You Don't know
  • I've Sent the DM, What's Next?


STEP 5: GENERATING LEADS WITH STORIES

Topics that are covered:

  • Interactive Story Tools
  • 2 Types of Stories
  • Story Sequencing
  • Implementing Story Strategies


STEP 6: OTHER LEAD GEN STRATEGIES

Topics that are covered:

  • Lead Magnet Strategy
  • Content Call to Action Strategy
  • Caption Call to Action Strategy


STEP 7: CONVERTING LEADS TO CLIENTS

Topics that are covered:

  • Instagram Follow Up 101
  • Tracking Your Instagram Leads
  • Email Marketing to leads
  • DMs & Texts
  • Other Forms of Follow Up
  • Qualifying Phone Call
  • Buyer or Seller Consultation
  • Top 5 Tips for Conversion

YOU NO LONGER HAVE TO GUESS HOW TO GET LEADS ON INSTAGRAM. IT'S ALL WRAPPED UP IN A BOW WAITING FOR YOU.

You are ready to no longer waste your time on Instagram.

You are ready to build real relationships with your followers and locals.

You want to get leads from Instagram without having to post daily or have a large following.

You are read to invest in yourself, your business, and your future.
You are looking for a quick fix.

You aren't coachable.

You aren't willing to dedicate time to learning and implementing new strategies.

You don't believe that it is possible to get leads from instagram.

YOUR INVESTMENT: $367

BUT THAT'S NOT ALL..

A look at what else is included:


70+ Video Lessons
50 + Page Workbook
6 Follow Up Email Templates
25 DM Templates
20 Engaging Story Prompts
20 Lead Capturing Story Prompts
20 Lead Capturing Reel Prompts
20 Calls to Action
3 Editable Lead Magnets
Dozens of Additional resources
And so much more!


Not sure if the Playbook is for you?


CHECK OUT SOME OF THE ACTUAL LEADS I'VE GOTTEN USING THE STRATEGIES IN THE PLAYBOOK:








What Current Students Have to Say:


⭐️⭐️⭐️⭐️⭐️

"I can’t say enough good things about Elea’s Instagram strategy! I started using her strategies and instantly saw results. In the first week of strongly implementing her strategy, I was able to score 6 buyer consultations, which is huge! I am thrilled to see all the other success I will gain from trusting the process."

Karina


⭐️⭐️⭐️⭐️⭐️

“I implemented Elea’s Instagram Story strategy that she teaches in the playbook. 2 days later I got one lead that is looking to move in the next year!!”

Kayla


⭐️⭐️⭐️⭐️⭐️

“In the Playbook, Elea explains everything so much better than anyone else I have ever seen. Kudos to you, Elea!”

Shawna


⭐️⭐️⭐️⭐️⭐️

“I have been implementing what Elea teaches about messaging my followers and I have been getting some really positive responses! These conversations are leading to adding people to my pipeline and database.”

Madi

WHAT IF I HAVE QUESTIONS/NEED HELP AS I’M GOING THROUGH THE COURSE?

The PLAYBOOK is entirely self-paced, meaning there is no official 1:1 support included. However, you are more than welcome to email me or DM me and I will try to respond as quickly as possible (response not guaranteed).


ARE REFUNDS AN OPTION?

Due to the nature of the course, once you are enrolled there are NO REFUNDS permitted. Please make sure you are fully committed!


HOW LONG WILL IT TAKE TO GET RESULTS?

Some of my students see results fairly quickly after implementing (within days), HOWEVER, we all know that success in real estate takes time. MOST students see results after consistently implementing over the course of a few weeks and months.


WILL THIS WORK FOR ME?

After using these exact strategies to generate leads in my own business for almost 5 years, I know what works and what doesn't. To get results, you must implement and follow this step by step framework.


READY TO ENROLL IN THE PLAYBOOK?

Real Estate Sales & Recognitions: 

  • 150+ Closings in First 4.5 Years
  • Named as one of six "Top Professionals UNDER 40" in 2023 by the Columbus Board of Realtors. 
  • Real Producer's "On the Rise Agent" November 2021
  • Columbus Board of Realtors "President's Award" 2021
  • Columbus Board of Realtors "Commitment Award" 2022


Education: Graduated Summa Cum Laude from Ohio Wesleyan University, earning degrees in both Business Administration & Psychology. Received Real Estate Education from Hondros College. 


Real Estate Client Reviews: 

“Everything about Elea is five stars and higher. Being first time home buyers, Elea educated us throughout the whole process and guided us with so much support. Her communication is flawless and she is right there with you every step of the way. Her knowledge about the industry and wisdom on what to look for/the market is unmatched. Elea is a top tier agent who we be referring all our Columbus family and friends to!” - Christina 


“We had a great experience selling with Elea. She was very detailed and kept us very informed throughout the selling process. She was patient and answered all our questions." - Jenni